Multiple Choice
Sarah is a retired grandmother of two who is resistant to change. Her grandchildren have managed to teach her how to e-mail them at college, but she doesn't want to do more. To which technology segment does Sarah belong?
A) Wizards
B) Journeymen
C) Apprentices
D) Novices
E) Mouse Potatoes
Correct Answer:

Verified
Correct Answer:
Verified
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