Multiple Choice
What is the premise underlying geodemographic analyses?
A) Age is the primary factor influencing lifestyle.
B) Lifestyle, and thus consumption, is largely driven by demographic factors.
C) Lifestyle, and thus consumption, is largely driven by education.
D) Lifestyle cannot be measured, that is why geographic and demographic variables are analyzed.
E) Lifestyle, and thus consumption, is based on primary motivations and resources.
Correct Answer:
Verified
Correct Answer:
Verified
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