For Years, American Automobiles Did Not Have the Level of Quality

Multiple Choice

For years, American automobiles did not have the level of quality that foreign, particularly Japanese, automobiles had. However, that has changed, and most automobiles built in the United States have comparable or superior quality compared with imports. Consumers' attitudes are slow to change, however, and marketers must use which strategy to change the cognitive component of consumers' attitudes?

A) change beliefs
B) shift importance
C) add beliefs
D) change ideal
E) change feelings