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    Consumer Behavior Building Marketing Strategy
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    Exam 11: Attitudes and Influencing Attitudes
  5. Question
    _____ Is the First Strategy a Loyal Consumer Uses When
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_____ Is the First Strategy a Loyal Consumer Uses When

Question 37

Question 37

Multiple Choice

_____ is the first strategy a loyal consumer uses when his or her favorite brand is attacked with negative information.


A) Avoiding
B) Discrediting
C) Discounting
D) Containment
E) Skipping

Correct Answer:

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