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    Consumer Behavior Building Marketing Strategy
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    Exam 11: Attitudes and Influencing Attitudes
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    How Does Mere Exposure Enhance Attitudes
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How Does Mere Exposure Enhance Attitudes

Question 74

Question 74

Multiple Choice

How does mere exposure enhance attitudes?


A) by changing beliefs
B) by adding beliefs
C) through enhanced familiarity
D) through shifting importance
E) by changing perceptions of the ideal

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