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    Consumer Behavior Building Marketing Strategy
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    Exam 9: Learning, Memory, and Product Positioning
  5. Question
    Any Change in the Content or Organization of Long-Term Memory
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Any Change in the Content or Organization of Long-Term Memory

Question 87

Question 87

Multiple Choice

Any change in the content or organization of long-term memory or behavior is known as _____.


A) marketing
B) learning
C) cognition
D) information processing
E) repositioning

Correct Answer:

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