A Market Researcher Asked Carl About His Recollection of a Specific

Multiple Choice

A market researcher asked Carl about his recollection of a specific exposure event, such as seeing an advertisement, or an experience, such as driving or riding in an Acura automobile, which was the brand the researcher was interested in. While Carl could not recall a specific ad and has never traveled in an Acura, he seemed to "know" quite a bit about this brand. Carl described the brand as "reliable," "high-performance," "luxury," and "expensive." Which type of memory does this represent?

A) explicit memory
B) implicit memory
C) scripted memory
D) suppressed memory
E) subliminal memory