Multiple Choice
Which of the following statements is FALSE regarding schemas?
A) A schema is also known as a knowledge structure.
B) Concepts, events, and feelings are stored in nodes within memory.
C) Associative links vary in terms of how strongly and how directly they are associated with a node.
D) Once an associative link is formed, it is permanent.
E) Marketers expend substantial effort to influence the schema consumers have for their brands.
Correct Answer:
Verified
Correct Answer:
Verified
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