Tara Is a Marketing Professor and Is a Member of the American

Multiple Choice

Tara is a marketing professor and is a member of the American Marketing Association. The members of this organization are associated with the discipline of marketing, either as academicians or as practitioners. The purpose of this organization is to disseminate research about marketing, to share best practices, and to foster the professional development of marketers. The American Marketing Associate is an example of a _____.

A) group
B) cohort
C) generation
D) primary group
E) consumer group