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    Consumer Behavior Building Marketing Strategy
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    Exam 7: Group Influence on Consumer Behavior
  5. Question
    A _____ Is a Gathering of Owners and Others for the Purposes
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A _____ Is a Gathering of Owners and Others for the Purposes

Question 61

Question 61

Multiple Choice

A _____ is a gathering of owners and others for the purposes of interacting with one another in the context of learning about and using the brand.


A) consumption gathering
B) convention
C) consortium
D) brand community
E) brand fest

Correct Answer:

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