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    Consumer Behavior Building Marketing Strategy
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    Exam 7: Group Influence on Consumer Behavior
  5. Question
    A Reference Group Is a Group Whose Presumed Perspectives or Values
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A Reference Group Is a Group Whose Presumed Perspectives or Values

Question 66

Question 66

True/False

A reference group is a group whose presumed perspectives or values are being used by an individual as the basis for his or her current behavior.

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