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    Consumer Behavior Building Marketing Strategy
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    Exam 7: Group Influence on Consumer Behavior
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    Which Type of Reference Group Influence Occurs When Individuals Have
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Which Type of Reference Group Influence Occurs When Individuals Have

Question 75

Question 75

Multiple Choice

Which type of reference group influence occurs when individuals have internalized the group's values and norms?


A) informational
B) normative
C) identification
D) utilitarian
E) affective

Correct Answer:

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