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  3. Study Set
    Consumer Behavior Building Marketing Strategy
  4. Exam
    Exam 7: Group Influence on Consumer Behavior
  5. Question
    Identification Influence Is Also Called _____ Influence
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Identification Influence Is Also Called _____ Influence

Question 70

Question 70

Multiple Choice

Identification influence is also called _____ influence.


A) informational
B) normative
C) value-expressive
D) affective
E) utilitarian

Correct Answer:

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