Which Segment of the African American Market Identified by Yankelovich

Multiple Choice

Which segment of the African American market identified by Yankelovich is younger, male, brand conscious, stressed out about school and work, and the heaviest users of such technology as blogs and IM?

A) Boomer Blacks
B) Connected Black Teens
C) Black Onliners
D) Stretched Black Straddlers
E) Healthy Indulgers