While Marketers Must Be Sensitive to Nationality-Based Differences, Some Variables

Multiple Choice

While marketers must be sensitive to nationality-based differences, some variables create sufficient cultural homogeneity for most products and advertising campaigns targeted to the Hispanic market. Which of the following is one of those variables?

A) common language
B) common religion
C) emergence of national Spanish-language media
D) emergence of national entertainment figures
E) all of the above