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    Consumer Behavior Building Marketing Strategy
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    Exam 3: The Changing American Society: Values
  5. Question
    ____ Are Widely Held Beliefs That Affirm What Is Desirable
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____ Are Widely Held Beliefs That Affirm What Is Desirable

Question 9

Question 9

Multiple Choice

____ are widely held beliefs that affirm what is desirable.


A) Norms
B) Cultural values
C) Precepts
D) Prescriptions
E) Orientations

Correct Answer:

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