Which of the Following Is a Challenge Facing Marketers Who

Multiple Choice

Which of the following is a challenge facing marketers who implement cause-related marketing programs?

A) It does not increase consumers' trust in the company.
B) A company's commitment to a cause is not important to most consumers.
C) Only a small percentage of consumers are likely to switch brands based on CRM when price and quality are equal.
D) Consumer skepticism and apathy are demonstrated.
E) All of the above are challenges facing those who implement cause-related marketing programs.