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    Consumer Behavior Building Marketing Strategy
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    Exam 3: The Changing American Society: Values
  5. Question
    Consumers Higher in Individualism Are More Likely to _____ When
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Consumers Higher in Individualism Are More Likely to _____ When

Question 86

Question 86

Multiple Choice

Consumers higher in individualism are more likely to _____ when faced with poor service performance.


A) complain
B) switch
C) engage in negative word-of-mouth
D) A and B
E) A, B, and C

Correct Answer:

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