Multiple Choice
Carl likes to support marketers that support causes or charities that are important to him. However, he is concerned about a marketer's motive behind cause-related marketing programs and uses good judgment on which ones to support. Carl is best described as belonging to which group of consumers?
A) Skeptic
B) Balancer
C) Attribution-oriented
D) Socially concerned
E) Apathetic
Correct Answer:
Verified
Correct Answer:
Verified
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