Multiple Choice
Which of the following is NOT true regarding consumer behavior?
A) Organizations are applying theories and information about consumer behavior on a daily basis.
B) It is often necessary to conduct research.
C) Consumer behavior is a complex, multidimensional process.
D) The overall model of consumer behavior presented in the text is accurate in predicting consumer behavior.
E) Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm, the individual, and society.
Correct Answer:
Verified
Correct Answer:
Verified
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