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  3. Study Set
    Consumer Behavior Building Marketing Strategy
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    Exam 1: Introduction
  5. Question
    Tracking Consumers' Online Activity and Sending Them Specific Banner Ads
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Tracking Consumers' Online Activity and Sending Them Specific Banner Ads

Question 53

Question 53

True/False

Tracking consumers' online activity and sending them specific banner ads based on that activity is known as behavioral targeting.

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