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  3. Study Set
    Consumer Behavior Building Marketing Strategy
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    Exam 1: Introduction
  5. Question
    A Portion of a Larger Market Whose Needs Differ Somewhat
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A Portion of a Larger Market Whose Needs Differ Somewhat

Question 17

Question 17

Multiple Choice

A portion of a larger market whose needs differ somewhat from the larger market is referred to as a(n) _____.


A) market segment
B) niche
C) subgroup
D) ancillary market
E) secondary market

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