Karen Was at the Checkout at the Grocery Store and Remembered

Multiple Choice

Karen was at the checkout at the grocery store and remembered that she was out of chewing gum that she normally likes to keep in her purse. Without much thought, she grabbed two packages of the gum she likes. What type of consumer decision does this illustration?

A) primary decision
B) top-of-mind decision
C) low-involvement decision
D) automatic decision
E) self-related decision