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  3. Study Set
    Consumer Behavior Building Marketing Strategy
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    Exam 1: Introduction
  5. Question
    Tracking Consumers' Online Activity and Delivering Specific Banner Ads Based
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Tracking Consumers' Online Activity and Delivering Specific Banner Ads Based

Question 78

Question 78

Multiple Choice

Tracking consumers' online activity and delivering specific banner ads based on that activity is known as _____.


A) clickstream
B) blogging
C) spam
D) behavioral targeting
E) electronic targeting

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