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    Business
  3. Study Set
    Consumer Behavior Building Marketing Strategy
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    Exam 1: Introduction
  5. Question
    _____ Is the Amount of Money One Must Pay to Obtain
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_____ Is the Amount of Money One Must Pay to Obtain

Question 74

Question 74

Multiple Choice

_____ is the amount of money one must pay to obtain the right to use the product.


A) Consumer cost
B) Total cost
C) Price
D) Value
E) Customer value

Correct Answer:

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