Multiple Choice
Which of the following statements is TRUE regarding the overall model of consumer behavior?
A) It is sufficiently detailed so as to predict particular behaviors.
B) Family and culture are internal influences on consumer behavior.
C) Personality, emotions, and attitudes represent external influences on consumer behavior.
D) A consumer's self-concept and lifestyle influence his or her needs and desires.
E) Experiences and acquisitions have little effect on the process.
Correct Answer:
Verified
Correct Answer:
Verified
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