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    Business
  3. Study Set
    Consumer Behavior Building Marketing Strategy
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    Exam 1: Introduction
  5. Question
    The Term Used to Reflect the Fact That Most Products
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The Term Used to Reflect the Fact That Most Products

Question 1

Question 1

True/False

The term used to reflect the fact that most products in developed economies satisfy more than one need is customer value.

Correct Answer:

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