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The Likelihood and Magnitude of Post-Purchase Dissonance Increases for All

Question 10

Multiple Choice

The likelihood and magnitude of post-purchase dissonance increases for all of the following except:


A) the more irrevocable the decision.
B) the more difficult it is to choose among alternatives.
C) the more important the decision is.
D) All of the given answers increase post-purchase dissonance.

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