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  2. Topic
    Business
  3. Study Set
    Consumer behaviour
  4. Exam
    Exam 7: Post-Purchase Processes, Customer Satisfaction and Consumer Loyalty
  5. Question
    Satisfaction with a Product Is Primarily a Function Of
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Satisfaction with a Product Is Primarily a Function Of

Question 15

Question 15

Multiple Choice

Satisfaction with a product is primarily a function of:


A) symbolic performance.
B) instrumental performance.
C) indicative performance.
D) symbolic performance and instrumental performance.

Correct Answer:

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