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    Business
  3. Study Set
    Consumer behaviour
  4. Exam
    Exam 5: Evaluating and Selecting Alternatives
  5. Question
    Evaluative Criteria Can Vary Across Consumers And/or Product Types and Differ
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Evaluative Criteria Can Vary Across Consumers And/or Product Types and Differ

Question 38

Question 38

Multiple Choice

Evaluative criteria can vary across consumers and/or product types and differ in:


A) type.
B) number.
C) importance.
D) all of the given answers.

Correct Answer:

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