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    Consumer behaviour
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    Exam 5: Evaluating and Selecting Alternatives
  5. Question
    Evaluative Criteria Can Be
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Evaluative Criteria Can Be

Question 37

Question 37

Multiple Choice

Evaluative criteria can be:


A) tangible.
B) intangible.
C) emotional.
D) tangible, intangible and emotional.

Correct Answer:

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