Preference Strategy Is Used When

Multiple Choice

Preference strategy is used when:

A) the objective is to make a brand currently in the evoked set the preferred brand of the target market. This is especially used when the consumer undertakes extended decision making.
B) the objective is to make the brand the preferred one of the target market, placing it in the inert set. This is especially used when the consumer undertakes extended decision making.
C) the objective is to make the brand the preferred one of the target market, placing it in the evoked set. This is especially used when the consumer undertakes limited decision making.
D) the objective is to make the brand the preferred one of the target market, mainly through the use of marketing communication techniques.