Multiple Choice
Which of the following are not consumer characteristics that may affect external search?
A) learning, product involvement and social status
B) perceived risk, age and shopping orientation
C) experience, product differentiation and household life cycle
D) perceived risk, age, shopping orientation, gender and learning
Correct Answer:
Verified
Correct Answer:
Verified
Q31: Preference strategy is used when:<br>A) the objective
Q32: Which of the following is not one
Q33: Consumers engage in an external search when
Q34: Characteristics of the market affect the amount
Q35: Time and energy can be considered consumer
Q37: A capture strategy is:<br>A) marketing communications that
Q38: All of the brands that a consumer
Q39: External information can include:<br>A) direct experiences with
Q40: The inert set contains brands that the
Q41: A disrupt strategy:<br>A) is used by marketers