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    Business
  3. Study Set
    Consumer behaviour
  4. Exam
    Exam 3: Problem Recognition
  5. Question
    Recognition of a Discrepancy That Any Brand Within a Product
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Recognition of a Discrepancy That Any Brand Within a Product

Question 13

Question 13

Multiple Choice

Recognition of a discrepancy that any brand within a product category can reduce is:


A) active problem recognition.
B) selective problem recognition.
C) generic problem recognition.
D) none of the given answers.

Correct Answer:

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