Multiple Choice
When the marketer can neither control nor influence the physical situation:
A) advertising should be increased.
B) product improvements should be made.
C) the sales force should be increased.
D) the various elements of the marketing mix should be altered to match the needs and expectations of the target market.
Correct Answer:

Verified
Correct Answer:
Verified
Q2: A crowded or closed-in feeling created by
Q3: An individual who decides to purchase takeaway
Q4: A person not ordering dessert after a
Q5: The importance of situational factors depends on:<br>A)
Q6: Consider that a friend comes to visit,
Q7: Store atmospherics are:<br>A) the sum of all
Q8: Situational influences can affect consumer behaviour and
Q9: Situational conditions can affect consumers' choices.
Q10: If you want consumers to stay longer,
Q11: Which of the following is not an