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  3. Study Set
    Consumer behaviour
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    Exam 14: Group Influence and Communication
  5. Question
    Julie Is Knowledgeable Across a Wide Array of Products, Services
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Julie Is Knowledgeable Across a Wide Array of Products, Services

Question 58

Question 58

Multiple Choice

Julie is knowledgeable across a wide array of products, services and store types. She is a(n) :


A) opinion leader.
B) category opinion leader.
C) market maven.
D) market expert.

Correct Answer:

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