Multiple Choice
Multi-attribute attitude models are based on the premise that:
A) overall attitude is learned rather than innate.
B) behaviour is a function of all the attitudes present in a situation.
C) attitudes change over time.
D) None of the given answers are correct.
Correct Answer:
Verified
Correct Answer:
Verified
Q37: Low credibility sources have a(n) _ impact
Q38: Celebrity sources may enhance attitude change due
Q39: The sleeper effect:<br>A) is a communication phenomenon.<br>B)
Q40: An attitude object is anything about which
Q41: A favourable attitude requires a need or
Q43: Non-verbal components of ads:<br>A) can have significant
Q44: Which of the following is not considered
Q45: Which of the following may reduce attitude
Q46: Changing the behavioural component of an attitude
Q47: A theory that explains how attitudes are