Multiple Choice
Celebrity sources may enhance attitude change due to the fact that:
A) they may be viewed as more credible than non-celebrities.
B) consumers may associate known characteristics of the celebrity with attributes of the product that coincide with their own needs or desires.
C) celebrities may attract more attention to the advertisement than non-celebrities would.
D) All of the given answers are correct.
Correct Answer:
Verified
Correct Answer:
Verified
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