Multiple Choice
Which of the following is a basic strategy for altering the cognitive structure of a consumer's attitude?
A) Change the belief(s) about the attributes of the brand.
B) Change the relative importance of the beliefs.
C) Add new beliefs.
D) All of the given answers are basic strategies.
Correct Answer:
Verified
Correct Answer:
Verified
Q15: Based on the ideal point multi-attribute attitude
Q16: In general, the components of an attitude:<br>A)
Q17: Fear appeals and humour appeals in advertising
Q18: Utilitarian appeals:<br>A) create an image of the
Q19: Using the ideal point multi-attribute attitude models
Q21: Using a celebrity as a company spokesperson
Q22: The behavioural component of an attitude reflects
Q23: Marketing strategy is often based on the
Q24: Honest Sumit, an Indian electronics retailer, uses
Q25: Multi-attribute attitude models are based on the