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    Consumer behaviour
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    Exam 11: Attitude and Attitude Change
  5. Question
    Multi-Attribute Attitude Models Are Based on the Premise That Overall
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Multi-Attribute Attitude Models Are Based on the Premise That Overall

Question 25

Question 25

True/False

Multi-attribute attitude models are based on the premise that overall attitude is dependent upon the beliefs and evaluations of the specific attributes of the object.

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