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    Consumer behaviour
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    Exam 11: Attitude and Attitude Change
  5. Question
    Two-Sided Messages
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Two-Sided Messages

Question 28

Question 28

Multiple Choice

Two-sided messages:


A) present both true and deceptive points about a product.
B) are more effective with non-educated consumers.
C) are most effective at reinforcing existing attitudes.
D) None of the given answers are correct.

Correct Answer:

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