Multiple Choice
An understanding of consumer behaviour:
A) is based on the corporate strategy.
B) is not considered by top executives in large multinational companies.
C) is only useful for planning purposes but not for managing purposes.
D) contributes to the long-term success of a company's products.
Correct Answer:
Verified
Correct Answer:
Verified
Q19: Consumer behaviour is not about how and
Q20: Consumer behaviour theory provides the manager with:<br>A)
Q21: Global marketing is:<br>A) rapidly sweeping the world
Q22: Consumerism and consumer behaviour deals with:<br>A) the
Q23: The consumer decision-making process begins with:<br>A) marketing
Q25: The household:<br>A) has a regular life cycle.<br>B)
Q26: Examples of injurious consumption include:<br>A) abusing a
Q27: Which is the following is not one
Q28: In high-involvement purchase decisions:<br>A) there is limited
Q29: Post-purchase process includes:<br>A) use.<br>B) disposal.<br>C) repurchase behaviour.<br>D)