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    Business
  3. Study Set
    Consumer behaviour
  4. Exam
    Exam 1: Consumer Behaviour and Marketing Strategy
  5. Question
    In High-Involvement Purchase Decisions
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In High-Involvement Purchase Decisions

Question 28

Question 28

Multiple Choice

In high-involvement purchase decisions:


A) there is limited external information search.
B) problem recognition is trivial to minor.
C) many alternatives are considered.
D) substitution is highly possible.

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