Multiple Choice
The consumer behaviour audit is a:
A) review of marketing recommendations.
B) checklist to evaluate marketing strategies.
C) systematic review of all important aspects of consumer behaviour.
D) checklist to evaluate marketing strategies and systematic review of all important aspects of consumer behaviour.
Correct Answer:
Verified
Correct Answer:
Verified
Q4: Positioning:<br>A) can be based only on real
Q5: A group is made up of:<br>A) people
Q6: Motives are:<br>A) forces that initiate and direct
Q7: To be successful, a new product:<br>A) must
Q8: Modernism is based on:<br>A) reason and a
Q10: Consumerism is a movement that aims to
Q11: The consumer behaviour audit guarantees a successful
Q12: Social class:<br>A) is unrelated to consumer lifestyle.<br>B)
Q13: Consumer lifestyle includes:<br>A) a focus on luxury
Q14: Describe the elements of the marketing mix