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    Business
  3. Study Set
    Consumer behaviour
  4. Exam
    Exam 1: Consumer Behaviour and Marketing Strategy
  5. Question
    Motives Are
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Motives Are

Question 6

Question 6

Multiple Choice

Motives are:


A) forces that initiate and direct consumer behaviour.
B) physiologically based guides to behaviour.
C) psychologically based patterns of behaviour.
D) future based responses to current stimuli.

Correct Answer:

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