Multiple Choice
Miguel recaptures the freedom of his youth when he test drives the new Volkswagen "bug." He feels twenty- five years younger,and remembers cruising the beaches of California in his old 1970 bug when he was in college.He decides to purchase that new VW model.Miguel's positive attitude toward the car is primarily driven by
A) a cognitive component.
B) an affective component.
C) operant conditioning.
D) classical conditioning.
Correct Answer:

Verified
Correct Answer:
Verified
Q18: Although affectively based attitudes can be derived
Q50: A study described in the text on
Q78: Based on research presented in your text
Q126: Research that employs split cable market tests
Q178: Researchers have conducted nearly 300 split cable
Q202: You strongly suspect that your younger brother
Q205: In a recent political ad the word
Q207: Attitudes are composed of all of the
Q208: _ is the process of making people
Q209: The Yale Attitude Change approach to persuasion