The Yale Attitude Change Approach to Persuasion Emphasizes Which of the Following

Multiple Choice

The Yale Attitude Change approach to persuasion emphasizes which of the following three aspects of persuasion?

A) the source; the nature of the communication; the nature of the audience
B) the source; the need for cognition; the implicit attitudes of the audience
C) the source; the nature of the communication; the route of processing (central/peripheral)
D) the personality of the audience; the nature of the message; the social status of the speaker