Multiple Choice
According to research by Sharon Shavitt (1990) ,consumers' attitudes toward products such as perfumes and greeting cards are ____ based because they are informed by ____.
A) affectively; values and the self-concept
B) behaviorally; past product purchases
C) cognitively; logical appraisals of the product
D) cognitively; social identity concerns
Correct Answer:
Verified
Correct Answer:
Verified
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