Complete the Following Using the Terms Listed

Multiple Choice

Complete the following using the terms listed.
-Through _____,marketers coordinate all promotional activities to execute a unified,customer-focused promotional strategy.

A) breakeven analysis
B) promotional mix
C) Volume objectives
D) Institutional advertising
E) discount pricing
F) Creative selling
G) Point-of-purchase advertising
H) skimming pricing
I) pushing strategy
J) penetration
K) integrated marketing communications
L) cooperative advertising
M) odd pricing