Complete the Following Using the Terms Listed

Multiple Choice

Complete the following using the terms listed.
-A _____ is a combination of personal selling and nonpersonal selling to meet the needs of a company's target customers and communicate its message to them.

A) breakeven analysis
B) promotional mix
C) Volume objectives
D) Institutional advertising
E) discount pricing
F) Creative selling
G) Point-of-purchase advertising
H) skimming pricing
I) pushing strategy
J) penetration
K) integrated marketing communications
L) cooperative advertising
M) odd pricing